Case Study: BeerGas Company
BeerGas Company
One of the region’s most expert draft beer systems & beverage gas companies sought Adapt to create and develop their marketing infrastructure. This move lead to greater brand recognition, more effective lead generation, greater trade show R.O.I. … AND higher sales!
The Problemo?
The BeerGas Company’s team has expertise in beverage gases and draft beer systems for restaurants, hotels, bars, concert venues and stadiums. They have a high-quality product, expertise and superior service compared to their larger competitors, but they experienced internal deficiencies that hindered their growth and ability to gain market share. Other challenges existed:
1) Their brand message was nearly non-existent. Neither management nor employees could articulate completely what the company’s focus, expertise and differentiators were.
2) They had an ineffective and unattractive website.
3) No efficient CRM system in place to manage their clients.
4) Lead generation was limited to Yellow Pages, customer referrals and a few online directories.
5) Trade show activities yielded very little qualified leads or business opportunities
6) Very few sales channels existed.
The Recipe!
Although the client had a weak visual brand and sales infrastructure, Adapt recognized immediately that the solution could not start with design! We started with their brand messaging first. We transformed the website to clearly communicate BeerGas’ services and products, and attract more qualified leads, and be properly and continually optimized their website.
Adapt also developed and managed their:
• branding / corporate identity
• print design and development
• trade show marketing, including booth & collateral design
• press releases
• CRM selection, integration and training.
One of the region’s most expert draft beer systems & beverage gas companies sought Adapt to create and develop their marketing infrastructure. This move lead to greater brand recognition, more effective lead generation, greater trade show R.O.I. … AND higher sales!
The Problemo?
The BeerGas Company’s team has expertise in beverage gases and draft beer systems for restaurants, hotels, bars, concert venues and stadiums. They have a high-quality product, expertise and superior service compared to their larger competitors, but they experienced internal deficiencies that hindered their growth and ability to gain market share. Other challenges existed:
1) Their brand message was nearly non-existent. Neither management nor employees could articulate completely what the company’s focus, expertise and differentiators were.
2) They had an ineffective and unattractive website.
3) No efficient CRM system in place to manage their clients.
4) Lead generation was limited to Yellow Pages, customer referrals and a few online directories.
5) Trade show activities yielded very little qualified leads or business opportunities
6) Very few sales channels existed.
The Recipe!
Although the client had a weak visual brand and sales infrastructure, Adapt recognized immediately that the solution could not start with design! We started with their brand messaging first. We transformed the website to clearly communicate BeerGas’ services and products, and attract more qualified leads, and be properly and continually optimized their website.
Adapt also developed and managed their:
• branding / corporate identity
• print design and development
• trade show marketing, including booth & collateral design
• press releases
• CRM selection, integration and training.
